How do you make sense of 1,000+ open-ended survey responses?
The method is thematic analysis — that part's settled. The hard bit at 1,000-plus responses is holding one consistent coding frame all the way through, because consistency is what makes your themes defensible.
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How do you make sense of 1,000+ open-ended survey responses?
The method is thematic analysis — that part's settled. The hard bit at 1,000-plus responses is holding one consistent coding frame all the way through, because consistency is what makes your themes defensible.
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Stella Dooris
Marketing Operations Coordinator — Wordnerds
Stella is Wordnerds' Marketing Operations Coordinator. She writes practical how-to guides on analysing customer feedback, like making sense of open-ended survey responses and getting more out of text-analytics tools.
Areas of expertise
- Customer feedback analysis
- Open-ended survey analysis
- Text analytics tools
- Marketing operations
- Voice of the Customer
Articles by Stella Dooris
How do you make sense of 1,000+ open-ended survey responses?
The method is thematic analysis — that part's settled. The hard bit at 1,000-plus responses is holding one consistent coding frame all the way through, because consistency is what makes your themes defensible.
Reactive to Proactive: How Gentoo Transformed their CX in 12 Months
How Gentoo Group raised tenant satisfaction from 70% to 80% and achieved C1 regulatory grading in 12 months. A housing CX transformation case study.
23 January 2026 · Customer Stories
3-Step Framework for Actionable Qualitative Insights in Power BI
How to turn messy customer feedback into Power BI dashboards that drive action. A 3-step framework: Classification, Semantic Model, Visualisation.
23 January 2026 · Tools & How-To