Skip to content
4.7/5 rating from verified reviews

Stop Drowning in Feedback.
Start Acting On It.

Wordnerds unifies all your feedback channels into a single Voice of Customer, analyses them with transparent AI,
and puts insights directly into Power BI—where everyone in your organisation can *actually* act on them

Illustration showing overwhelmed CX team drowning in customer feedback

Some of our Data-Driven and Customer-Obsessed Clients

 

Why Are You Here?

I Want a Tool to Help me Analyse Customer Feedback

Click Here

I Want an Agency to Analyse Customer Feedback for me

Click Here

I've Analysed my Feedback but Don't Know What to Action

Click Here

I'm Spending Too Long Producing Insights Reports

Click Here

 

Why Most Organisations Struggle to Use Customer Feedback Strategically

Most organisations collect feedback from customers—through surveys, complaints, call centre conversations, and reviews—but struggle to unlock its value.

Organisations that understand their customers and act quickly dominate their markets. They deepen loyalty and win customers from competitors who collect surveys but never act on them.

Three barriers prevent organisations using feedback strategically:

 

Pricing-BI
Icon-Silo

Siloed Data

Feedback lives in different systems—surveys in Qualtrics, complaints in your CRM. No-one has a 360° customer view  

Icon-Text-Analysis

Automating Analysis

Manual coding doesn't scale. Copilot lacks transparency. The result? Decisions based on gut-feel, not customers' actual views

Icon-Lock

Insight is Locked Away

Insights sit in platforms nobody checks. Reports gather dust. Nothing improves. You're left with a feedback graveyard

 

Turn Customer Feedback Into a Strategic Asset

Wordnerds is a software platform and service partner that bridges the gap between collecting feedback and acting on it.

Multi-Source

Unify Siloed Feedback

Stop looking through keyholes. We connect to your surveys, complaints, case notes, and reviews to create a single, unified view. See exactly what customers are saying across every touchpoint

Icon-AI

Analyse with Transparent AI

Turn weeks of manual coding into hours of strategic analysis. Unlike "black box" AI, you define the themes and control the categories. When leadership asks how you know, you can explain your workings

Icon-PowerBI

Make Insights Accessible (Power BI)

We don't lock your data inside our platform. Wordnerds feeds directly into Power BI—the tool your organisation already trusts. Get the insights you and your team need, where you already work

Leader

Software, Support & Consultancy

We bridge the execution gap. You get the platform, a dedicated Customer Success Manager, and access to our Insights team to help you prioritise fixes, build business cases, and prove ROI

 

Browse our latest articles and resources

Reactive to Proactive: How Gentoo Transformed their CX in 12 Months

Reactive to Proactive: How Gentoo Transformed their CX in 12 Months

How Gentoo Group raised tenant satisfaction from 70% to 80% and achieved C1 regulatory grading in 12 months. A housing CX transformation ca...

January 23, 2026

3-Step Framework for Actionable Qualitative Insights in Power BI

3-Step Framework for Actionable Qualitative Insights in Power BI

How to turn messy customer feedback into Power BI dashboards that drive action. A 3-step framework: Classification, Semantic Model, Visuali...

January 23, 2026

How to Reduce Tenant Complaints Using AI (An Analysis of 30,000+ Tweets)

How to Reduce Tenant Complaints Using AI (An Analysis of 30,000+ Tweets)

What do 30,000 tweets reveal about tenant complaints? Original research on UK housing associations — and 5 things you can do to reduce comp...

January 23, 2026

 

How It Works

From scattered feedback to insights everyone can act on

1

Bring in All your Data

Your feedback is scattered across different systems. We bring it together. CSV exports, API feeds, direct connections — however your data gets to us, we can work with it.

2

Organise & Categorise

Messy verbatim becomes structured data. Sentiment is scored automatically. You can train themes in minutes based on what matters to you—your language, your priorities.

3

Explore & Prioritise

With your data in pots, automated topic-modelling makes it easy to see what's driving each theme. The answers are all in the data—we help you follow the golden thread layers deep.

4

Share the Insights

Your insights go straight into Power BI — where your teams already work. No more waiting for reports. Anyone who needs to make a decision can explore the data themselves.
 

See for Yourself—Online Demo

This guided walk-through shows you some of our typical Power BI outputs. It's free, ungated, and takes about 5 minutes. :)

Presh

 

Have Questions? Want to see How the Platform Creates the Themes?

Speak to one of our Account Managers. They're genuinely lovely, can demonstrate any part of our software for you, and respond very well to questions, stupid or otherwise.

Saz
 

Real Organisations, Real Results

neil atkin

Tangible Impact on Customer Perceptions

For our customers, the impact has been tangible. We have been able to use the specific insight we now have at our fingertips to support the case for focussed investment and action, such as installing tables onto our trains and how we deploy our onboard cleaning teams. As a result of this, the sentiment score for the overall onboard environment has increased, providing evidence that our efforts have positively impacted customer perceptions.

Neil Atkin

Head of CX

greater anglia-1
Helen Dunnington

Complete View Across All Channels

We've now got a holistic view of all our surveys, our social media, and our ad-hoc feedback, and we can identify the key themes right away. It's been transformative.

Helen Dunnington

Voice of Customer Lead

Avanti_West_Coast_Logo.svg
bec

Show Residents We're Listening

In housing we're often accused of not listening to our customers. We felt we were only scraping the surface of what they were telling us. Wordnerds allows us to show residents we're not just taking their feedback, we're actually hearing it as well

 

Bec Pavey-Kenny

Customer Experience Manager

 

bpha
nicole curtis loy

Save Time, Drive Change

Wordnerds collates customer feedback from multiple sources into one platform and identifies the key themes that matter. It's saved me a lot of time and more importantly, helped us understand what we can do to retain customers and keep them happy. That's driven change across the business.

Nicole Curtis-Loy

Retention Manager

whittard
 

How Wordnerds Helps You

For Insight Teams

Deliver Defensible Insights with Confidence

You spend weeks manually coding feedback. Leadership asks "So what?" and you can't answer with confidence. ChatGPT produces nonsense. Qualtrics is great at getting feedback but less effective with qualitative analysis.

With Wordnerds:
Analyse thousands of comments in hours, not weeks. Transparent AI you can explain and defend. When leadership questions your methodology, you have evidence.

For CX Leaders

Bridge the Gap Between Insight and Action

You have clear insights but the organisation is slow to act. Leaders don't really believe what they're reading, or Voice of Customer reports are too top level and always say the same thing. The result? Analysis paralysis.

With Wordnerds:
Translate insights into prioritised action plans everyone can see. Dashboards that drive decisions, not reports that gather dust. Make it simple: score, why, top 5 things to fix.

For Strategic Leaders

Lead a Customer-Centric Transformation

You have executive support to modernise but culture is still driven by gut-feel and opinion. The loudest voice wins. Everyone talks about a data-led culture but nobody backs it up with meaningful actions.

With Wordnerds:
Embed a single, trusted source of customer truth into your organisation's core processes. From instinct to insight. Build the case for change with data everyone can access and trust.

Supernerd Presents Side-by-Side copy
 

Ready to Become an Insights Superhero?

Most organisations collect feedback. Few use it strategically. The difference? A system that makes insights accessible to everyone who needs them.

Tick Icon

30-minute call to find out if we're a fit
Tick Icon

One or more demos (1 hour) to see the platform and BI outputs for yourself
Tick Icon

Start with a 30-day Proof of Concept
 

Common Questions

About our Platform and Approach

Can't I just use ChatGPT or Copilot?

Copilot and ChatGPT are great for summarising text but struggle with consistently categorising verbatim at scale (they can't give you accurate numbers of exactly how many people think something).

They are also prone to "hallucinations" (making stuff up!) that make it risky for business reporting.

Wordnerds provides a systematic, transparent framework where you define the rules the AI follows, ensuring you get insights you can trust. 

What if the AI gets it wrong?

Firstly—and let's be really clear about this—no AI will ever get text analysis 100% right (and nor would an army of humans).

Because our AI follows definitions you control—and because every tag is auditable—you retain ownership of the methodology. It's not a black box making guesses; it's an engine applying your logic at scale.

We have automated accuracy tools to help you spot classification themes that aren't performing, and if something isn't right, you can keep tweaking the model until you're happy.

For most people, 80-90% is the sweet spot between being accurate enough and protecting your time for the higher value task of sorting out the issue.

We already have Qualtrics/Medallia

Great! Most of our customers have either Qualtrics or Medallia somewhere in their software stack. They're brilliant tools for gathering customer feedback and looking at individuals' responses over time, but their text analytics is clunky and time-consuming.

We're a value multiplier. We take the raw text data from those platforms, combine it with other customer touch points (like reviews, complaints, social or call centre data), analyse it better, and visualise it in Power BI.

You keep your collection tools; we fix the analysis and accessibility problem, giving you a 360° view of Voice of Customer.

Can we export the data?

Absolutely. Your data belongs to you, not us. Insights are presented in Power BI dashboards you control. You can export, analyse, and use the data however you need. No platform lock-in.


Implementing Wordnerds

Is our data secure?

Yes!

Customer feedback is processed securely, we are Cyber Essentials Plus, ISO 27001 certified (level 1 and working on the next stage) and GDPR compliant, with all of your data stored in secure,  UK-based Amazon data centres.

We don't use off-the-shelf LLMs in our AI stack, so none of your data is ever used to train public AI models.

We don't store personally identifiable information (PII) unless specifically required for your use case.

We're happy to provide our security documentation, complete your vendor assessment questionnaire, and involve our security team in any conversations your IT or procurement teams need.

As you can see from our client roster, we are trusted by some of the world's most security-conscious brands and are used to detailed Infosec and Procurement processes. 

What skills does our team need?

If your team uses Power BI, you're already equipped.

We provide full onboarding and training on the platform to your core insights team and dashboards to wider stakeholders. And it's easy! We've genuinely taught eight-year-olds to use Wordnerds.

Our amazing Customer Success Managers also support you throughout implementation and meet regularly to make sure Wordnerds continues to work for you.

Because we're software and a service, we also have a team of in-house professionals who do what you do every day on behalf of clients. So if you're really struggling, or want to do something totally new or out there, we've people who can speak your language.

How long does implementation take?

Typical timeline is 4-6 weeks from kick-off to first dashboards, though some teams have done it in a fortnight.

We work alongside your team to set up data connections, configure analysis, and build dashboards. No 4-5 month IT backlog.

The process is even quicker and easier if you run a fully managed Proof of Concept with us—in that case, we'll do all of your initial set up, theme training and dashboard configuration under your direction.

Can we try before we buy?

Absolutely!

We totally understand that a 12-month license is a big commitment. Therefore, we have a comprehensive sales and onboarding process designed to help you feel comfortable at every stage. 

The first step is a chat to understand exactly what you're trying to achieve and to ensure we're a good fit. We promise to let you know if we're not. 

Next, we organise a series of demos to show all your stakeholders how the platform works and the outcomes you can expect. If, at the end of that process, you're excited to see your data on our platform, we suggest starting with a paid proof of concept (PoC). 

PoCs start at around £5,000, take 30 days, and allow us to take a year or two of your historical data, train themes for you, configure dashboards, and present our findings.

This way, everybody in your organisation can fully understand the power of customer feedback analytics with Wordnerds before you have to make a longer-term commitment.


Can't see the Answer to Your Question? Worried about Anything?

Please just ask. We're dead friendly and we won't try to sell you stuff, honest!