It might seem a bit odd to start here, but consider where conversations begin when it comes to problems your tenants have — when talking to them, or when talking to the board.In this unit:How to report internally and externally to ensure everyone knows what they need to know.
Different types of reporting
You’ll have a long list of reports that you’re producing. In this video, Steve talks through the main types of report, who they go to and why.
Asking what they need
What does your team need from a report? Riverside Group's Lauren Kelly talks about her process of involving the wider organisation in her reporting process.
Structuring a TSM report
There’s one massive mistake that almost every insight professional makes when structuring a report. We know, because we made it for years! Steve tells all here.
Pulling in metadata
Bringing in metadata to segment your customers is a great way to analyse their needs. Here, Lauren from Riverside talks us through how they are doing this with Equality, Diversity, and Inclusion.
Adding the human element
Your reporting will be seen by both stat-obsessed and people-focussed colleagues. How can you balance the human element with the necessary numbers?
What did you think?
We'd love to get your advice on how to improve this module. How useful did you find it?
What's next?
The next unit is Taking action; the ultimate purpose of gathering insights in the first place, and the key to making an impact on tenants.
