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From Insight to Influence - Map and validate your customer journey

Do your brilliant insights get lost in translation? Does presenting customer feedback lead to polite nods, then business as usual?

Join Zoe, Stella and Jenny from Grainger to discover why great insights alone aren't enough - and how to present them in a way that drives real change.

 

 

Insight to Influence

You've done the hard work. You've analyzed the feedback, identified the issues, and built a compelling case. But when you present to stakeholders, you're met with questions about methodology, conflicting anecdotes, or the dreaded "but how do we action this?"

Here's what's really happening:

➡️ Our brains filter out information that doesn't fit existing mental frameworks ➡️ Isolated insights feel like extra work, not missing puzzle pieces ➡️ Stakeholders default to instinct when insights feel unfamiliar ➡️ Without context, even perfect analysis gets forgotten

The breakthrough? Map your insights to frameworks your stakeholders already use and understand.

In this webinar, we'll show you the psychology behind why familiar frameworks work, walk through Jenny's transformation story at Grainger (where she moved her CEO from "I think" to "I know"), and demonstrate the practical step-by-step process for mapping customer feedback onto your customer journey. You'll see how to create that "aha" moment where stakeholders become partners in discovery - not skeptics of your data.

 

 

Let's See What Your Customers
Are Actually Saying

Whether you're still building your case or ready to see it working, we've got you covered.

Demo

Ready to See it Working?

Let's set up a demo. You'll see how we use the Wordnerds platform to train themes, how customer insights integrate into Power BI, and some of the ways we help you prioritise what to act on and what to ignore. No hard sales, ever.

Online Report

Building a Business Case?

Most Insights and CX teams struggle to get buy-in and—more importantly—investment from senior leaders. Their VoC programmes get stuck and stagnate. We've created a guide that shows you how to break out of that cycle.