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Beyond the Hype: Intentional AI Adoption for VoC

Is your organisation asking "why aren't we just using Copilot?" or "should we build this ourselves?" Are you stuck between the AI hype and genuine innovation?

Join Hugh, Damani, and Steph to discover how to lead intentional AI adoption with confidence - and understand what actually works for Voice of Customer analysis.

 

 

Beyond the Hype

AI is everywhere. Every tool now has "AI insights." Your colleagues want to throw everything into ChatGPT. Leadership is asking why you need a specialist platform when AI is "free." Meanwhile, you're trying to deliver accurate, scalable analysis that drives real business decisions.

Here's what's really happening:

➡️ Generative AI is 200x slower and 500x more expensive than traditional machine learning for large-scale analysis ➡️ "AI insights" bolted onto data collection tools lack transparency, consistency, and depth ➡️ Building in-house takes 6+ months and requires a full team - not just data scientists ➡️ Without intentional adoption, you're making compromises on speed, accuracy, or cost

The solution? Use the right AI for the right job, and know how to evaluate what actually works.

In this webinar, we'll share our assessment framework for intentional AI adoption, take you behind the scenes of our recent build (definition-led themes launching next month), and show you why specialist tools act as force multipliers - not competitors - in your tech stack. You'll see a live demo of our new AI-powered feature and understand exactly what it takes to move AI from hype to value.

 

Let's See What Your Customers
Are Actually Saying

Whether you're still building your case or ready to see it working, we've got you covered.

Demo

Ready to See it Working?

Let's set up a demo. You'll see how we use the Wordnerds platform to train themes, how customer insights integrate into Power BI, and some of the ways we help you prioritise what to act on and what to ignore. No hard sales, ever.

Online Report

Building a Business Case?

Most Insights and CX teams struggle to get buy-in and—more importantly—investment from senior leaders. Their VoC programmes get stuck and stagnate. We've created a guide that shows you how to break out of that cycle.