CX Corner Newsletter

A twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer experience.

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Meet Scott, Our Resident CX Nerd

Scott Mcmullan headshot

Hey There!

Over the last decade, I've founded and built two companies and consulted for 50 others.


All these companies at one stage suffered from the same problem.

They failed to understand the needs of their customers and how to improve their experience.

I'll be sharing strategies, tips and tactics to help improve your Voice Of Customer program both from myself and the best in the business. 

Sign up if that sounds like your thing!

Latest & Previous Issues

CX Strategy

Human Intuition & AI: The Winning Combo In CX

We're big believers in AI but it falls short when getting to the root cause of cx issues. Here we outline why that is and how humans are th...

April 12, 2024

CX Strategy

The best LinkedIn CX content 27/03/24

A departure from our normal style this week. We thought why not share our favourite pieces the team seen on LinkedIn this week!

March 26, 2024

CX Strategy

Measure the ROI of CX initiatives and impress your stakeholders with your analytical chops

Our customers have taught us a lot about measuring the success of CX initiatives.  Here's one of our favourite ways using VoC & regression...

March 15, 2024

CX Strategy

3 Prioritisation frameworks to drive impact from customer insights

How to move to move insights to impact

February 08, 2024